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Bring Value to Users & The Planet.

User Centred Design is a framework that drives designers to create great products for their end users. Following it allows us to discover great solutions for our users, but to discover more holistic and considered solutions we must cater for more than the users desires.  As designers, we understand the importance of User Centred Design. It requires observing, listening and understanding our intended audiences needs and habits. Then we place these needs with high priority in design development decisions. Relentlessly satisfying user desires like usability, convenience and price maintains competition in the market, after all, users are the ones buying...